AltaMed

ENGAGING A NEW MULTI-CULTURAL BRAND

AltaMed is a non-profit health services organization that targets the medically underserved communities in Southern California. When they unveiled a new brand identity, they selected SooHoo to aid in the design and development of various multicultural marketing and communications materials to support the new brand. As a result, in the first year of Covered California enrollment (the Affordable Care Act in California), AltaMed had the highest number of enrollees in the entire state.