Acura

PROMOTING PERFORMANCE

For the past 10 years, Acura has entrusted SooHoo Designers to develop a comprehensive B2B and B2C design and marketing program for their Acura Genuine Accessories. These materials are featured in Acura showrooms and are crucial in introducing new model accessories to both the dealer sales force and their customers. We developed the positioning DISTINCTION. PROTECTION. PERFECTION. to align with Acura's brand and to convey Acura's commitment to excellence.